With a red carpet rolled out at the Sofitel Phnom Penh Pho*keethra Hotel, women in traditional Khmer dress Monday greeted those interested in the launch of new banking services available at the local commercial bank, Singapore Banking Corporation, Ltd. (SBC Bank). But in an effort to have their event publicized, SBC Bank sent an email to the media prior to the event promising reporters $30 each in exchange for their coverage of the bank’s acceptance of cards issued by JCB International Co. Ltd., a credit card brand from Japan. “Requirement: Publish the event on newspaper,” SBC Bank marketing
© 2013, The Cambodia Daily. All rights reserved. No part of this article may be reproduced in print, electronically, broadcast, rewritten or redistributed without written permission.

More...