OK this is really well done.. Honda have made a 2 way story for the Civic R / Civic advert..

I dont this this can embed.. The 2 way version is here..

HondaVideo - YouTube

You hold down R for the R story, and play for the Civic story.. The amount of clever links and little hidden bits is just great.. Watched it 3 or 4 times now and theres loads going on in this.

Very clever web advertising.