PHUKET: In the wake of the latest surge in dengue fever cases in Phuket and Thailand as a whole, the Public Health Ministry is once again stepping up its efforts to reduce if not eliminate the looming threat.

At the core of the officials’ latest reactive strategy (now that’s an oxymoron!) is the so-called “3-3-3” campaign that in more words or less will see neighborhoods sprayed with poison on mass.

Mosquito larvae has been declared Public Enemy numero uno, and even the slightest suspicion is enough to warrant a neighborhood-wide genocide – of those pesky little insects, of course.