PHUKET: The operators of the airport bus service linking Phuket International Airport with Patong need to improve their marketing approach as quickly as possible if they hope to turn around the service’s slow start before the high season draws to a close.

It came as somewhat of a surprise that the service, launched with considerable fanfare in July last year, has not turned out to be as popular as expected, especially given the widespread dissatisfaction with the woeful public transport options on the island.

Unfortunately, and despite perhaps legitimate claims by the operator that Airports of Thailand (AoT) and other forces with vested interests at the airport are largely to blame, the sad fact remains that nine months after starting, the service still has no discernible English-language presence on the internet to inform would-be riders that it even exists.